Yu He* - College of Tourism, Shanghai Normal University
Through the literature analysis and official statistics analysis method, Analysis the temporal variation characteristics and rules of Mainland China international inbound tourism and outbound tourism flow. The conclusion is that: First, Mainland China inbound tourism flow presents with an average annual growth rate of 5.06% of the sustained growth, but the annual growth rate fluctuation is bigger, distribution of inbound tourism flow is more homogeneous within the year, Overall more uniformly change trend. Hong Kong, Macao and Taiwan tourists accounted for more than 80% shares of the entire Mainland China inbound tourism flow, but the proportion trend is decreasing year by year, The number and proportion of international visitors are all gradually increasing. The Mainland China's inbound international visitors mainly comes from Asia. Mainland China's neighbour to Japan, South Korea and Russia always occupy the top three of main tourist's countries. Second, On the whole, The trend of Mainland China outbound tourism flow has been increasing year after year, with an average annual growth rate of 19.09%, but the growth rate remains large fluctuation characteristics, The Mainland China outbound tourism destination relative concentration, mainly are Hong Kong, Macao ,Japan, South Korea, Russia, Vietnam and other neighboring countries and regions. Reveal the temporal variation characteristics and rules of Mainland China international tourism flow; A certain extent can predict the total pattern changes trend of international tourism market, Provide reference for the improvement of Mainland China tourism product quality and marketing.