JI GANG BAO* - Sun Yat-Sen University
Jiu Xia Sun - Sun Yat-Sen University
The current research is a case study of community participation in tourism in Yubeng Village, Diqing District in Yunnan Province, which provides an example of economic empowerment and psychological empowerment.
In Yubeng Village, measures have been taken to make sure that the profit from accommodation, horse-rental, etc. is shared by all the families. This has prevented investment from outside and enabled the village to have developed into a community of autonomous sustainable development. It is the most typical case of community participation in tourism in China, where villagers are involved in all the processes of decision-making, management, and profit-sharing.
It is important to point out that the case of empowerment in Yubeng has been working on a very important premise. That is, the villagers have the absolute right for the provision of accommodation, catering, horse-rental, etc. for tourists. However, such premise is not based on any rules or regulations. Therefore, the empowerment from tourism in Yubeng is in essence personal empowerment. The balance in profit-sharing can be easily broken if competition comes in from outside. This leads to the awareness of empowerment guaranteed by social rules, so that the rights of the community can be safeguarded by rules. For example, contracts can be used to grant the rights to the villagers for the provision of accommodation, catering and horse-rental, so that only the community plays a central role in tourism development. Such rules will become the important premise for sustainable tourism development for Yubeng Village.