Miha Koderman, PhD* - University of Primorska, Faculty of Humanities, Slovenia
The paper analyses the theoretical background and basic characteristics of the developing niche market of ethnic tourism. The term, occasionally also referred to as roots tourism, genealogical tourism or diaspora tourism, describes the phenomenon of return visits of emigrants (and/or their descendants) to the country of their ancestors. Due to the specific characteristics, such tourist mobility has over last two decades been implemented by researchers in a separate segment within the range of heritage tourism phenomena. Several authors expose successful examples of these activities in the countries, known for their diaspora (Ireland, Scotland, Italy, and Germany). As almost every European country has its diaspora living outside of the country's borders, the potential for expansion is great.